9 Google Business Profile photos that actually book jobs
Current, specific photos help a customer understand the business before making contact. Use images that verify your team, work, equipment, and service area, then measure profile actions in your own Business Profile performance report.
1. Logo (square, high contrast)
Your brand mark on solid background. Skip the truck wrap photo — that's for the cover.
2. Cover photo: your truck at a job site
Not a stock image. A real truck, real crew, real customer's driveway. Signals legitimacy in 0.3 seconds.
3–5. Three before/after job photos
Same angle, before shot, after shot, third shot with the crew visible. Higher trust than any review.
6. Team headshot
Solo? A clean shot of you in uniform. Shows the customer who's actually showing up.
7. Van/truck interior — organized
Signals professionalism. A clean, stocked van tells the customer you'll show up ready.
8. Certifications wall or badge shot
Insurance, license, manufacturer certs. Even a phone shot works if it's legible.
9. One 15-second walk-around video
A short walk-around can show details that a still image misses. Narrate your business name, service area, what you do, and one recent job without adding unsupported outcome claims or stock footage.