The "map pack" is the three-business box at the top of local Google searches. Ranking there is worth roughly 5x the traffic of ranking #1 in the blue-link results below it. Here's the exact playbook, step by step.
Volume, velocity, and keyword density in reviews all matter. Aim for 8–14 new reviews per month. Ask right after the job, use SMS not email, and reply to every single review — the reply signal alone lifts rankings measurably in most categories.
List on Yelp, BBB, Angi, and 15–20 industry-specific directories. The exact business name, address, and phone must match Google Business Profile byte-for-byte. Mismatches suppress rankings faster than almost any other error.
You'll rank best within ~5 miles of your pin. To expand, publish a landing page per city or suburb you serve, each with local landmarks, testimonials from that area, and unique copy. Duplicating a template with the city name swapped in doesn't work anymore — Google filters it.
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