Playbook
How to book more jobs from Facebook Messenger
Every service business has 20+ unread Facebook messages. Here's the exact 4-step system that converts them without you living in Messenger.
By Richmond Agyekum
Step 1: Instant auto-reply (under 30 seconds)
Set the Facebook auto-response to: 'Thanks — text us at [number] for the fastest reply, or reply here and we'll respond within 20 minutes.' Speed-to-lead beats channel preference every time.
Step 2: Route to SMS with one link
Include a click-to-text link in the auto-reply. SMS reply rate is 6× Messenger reply rate for service quotes.
Step 3: Qualification script (3 questions)
Service needed, ZIP code, and urgency (today/this week/scheduling). That's it. More questions kill booking rate.
Step 4: Same-day estimate or booking
If you can't get a firm price on-message, offer a 10-minute call slot. Never leave a Messenger thread without a scheduled next step.