Every term solo trades ask us about — in plain English.
No jargon, no fluff. If a term is missing, email us.
A2P 10DLC
Application-to-Person 10-digit long code — the US SMS registration standard for business texting. Unregistered numbers get filtered by carriers.
Aggregate rating
A structured data field (schema.org) that summarizes reviews with an average score and count. Eligible for star-review rich results.
Answer rate
Percent of inbound calls answered before the caller hangs up. Track it by source and time window so staffing and routing changes can be measured.
Booking rate
Percent of qualified inbound calls that convert into a scheduled job. Define what counts as qualified and compare the same sources and time windows.
Call abandonment
A caller hangs up before a person or AI engages. Doubles once the ring exceeds 20 seconds.
Call catcher
An automated system that catches a missed business call and texts the caller a booking link within seconds, so they can book themselves instead of dialing the next shop.
CTR (organic)
Click-through rate from a search results page to your site. Measure it in Search Console and segment branded from non-branded queries before comparing periods.
E-E-A-T
Experience, Expertise, Authoritativeness, Trust. Google's quality framework for evaluating content — especially for local service pages.
First-call resolution (FCR)
Percent of customer issues resolved during the first inbound contact without a transfer or later follow-up. Define the denominator clearly before comparing periods.
GBP (Google Business Profile)
Formerly Google My Business. The free listing that powers the map pack, reviews, and 'near me' visibility.
H1
The primary heading of a page. One per page, matches search intent, and should include the target keyword naturally.
JSON-LD
The preferred structured data format Google reads. Injected via a <script type='application/ld+json'> tag.
Local pack
The map + 3 businesses that appear at the top of a local search result. Powered by GBP, reviews, and proximity.
LSA (Local Services Ads)
Google's pay-per-lead ad format for service businesses. Requires background checks and a high answer rate.
Meta description
The 150–160 character summary shown under a page's title in search results. Not a ranking factor — but a click-through factor.
Missed-call recovery
Percent of unanswered calls that later convert into a booked job through SMS, callback, or another fallback. Keep the attribution window and denominator consistent.
NAP consistency
Business Name, Address, Phone matching across every online directory. Still a top-5 local ranking signal.
Occupancy rate
For service trades: billable hours divided by available hours. Interpret it alongside travel, admin, seasonality, job mix, and the capacity the owner intends to keep open.
Rich results
Search results enhanced with structured data: star ratings, FAQ dropdowns, breadcrumbs, and How-To steps.
Schema.org
The vocabulary Google uses to interpret structured data. LocalBusiness, Service, FAQPage, Article, and Product are the most useful types for trades.
Speed-to-lead
Elapsed time from lead submission to first human contact. Under 5 minutes multiplies contact rate by 21x vs 30 minutes.
TCPA
Telephone Consumer Protection Act — governs US business SMS and robocalls. Requires prior consent and STOP/HELP handling.
Voicemail-to-text
Voicemails transcribed and delivered as SMS or email. Compare response time, qualified conversations, and booked jobs with other fallback methods using your own call data.
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